I’m Dana Madeus, the minimalist artist behind Sincerely Human, a brand built on the belief that a kinder world starts with a kinder self.

What we choose to wear often sets the tone for how we feel. That’s why each collection is handmade with love, positive quotes, and affirmations—to inspire self-love and confidence in everyday life. Every piece is written, designed, and signed by me for authenticity.

Along with promoting self-love and self-care, I love creating things I wish existed in the spaces I’m passionate about—like visual arts, poetry, music, self-empowerment, and mental wellness. My hobbies, from longboarding and pickleball to nail design and music, also influence my creative process. When I can’t find apparel or visuals that match my vibe, I usually design a collection of my own. It brings me so much joy to share these passions with you.

My brand is all about minimalistic, classic, modern aesthetic loungewear, carefully curated for you—because you’re worth it. I hope Sincerely Human inspires you to be kinder to yourself and reminds you that the most important conversation you’ll ever have is the one you have with yourself.

-Sincerely Human